Sources map

Social, OEM, Context, In-App

Social

Source
Top Geo’s
Ru ?
OS
Target
Format
Optimization
Retargeting
TikTok
Top Geo’sRu ?OSTargetFormatOptimizationRetargeting

WW

no *

iOS/aOS

Geo, age, gender, interest, placements

Static, video

CPI, CPA, ROAS

yes

Bigo
Top Geo’sRu ?OSTargetFormatOptimizationRetargeting

RU, US, BR, Asia

yes

iOS/aOS/APK/altstore

Geo, age, gender, interest, placements

Static, video

CPI, CPA

no

SnapChat
Top Geo’sRu ?OSTargetFormatOptimizationRetargeting

WW

no *

iOS/aOS

Geo, age, gender, interest, placements

Static, video

CPI, CPA, ROAS

yes

VK
Top Geo’sRu ?OSTargetFormatOptimizationRetargeting

RU, CIS

yes

iOS/aOS

Geo, age, gender, interest, keyword, placements

Static, video

CPI, CPA

yes

Kwai
Top Geo’sRu ?OSTargetFormatOptimizationRetargeting

Latam, ID, PK, MENA

no

iOS/aOS

Geo, age, gender, interest, placements

Static, video, icon

CPC, CPI, CPA

yes

* Targeting is available for Russian-speaking users worldwide. Suitable for products not tied to a specific geographical location, such as social networks.

OEM

Source
Top Geo’s
Ru ?
OS
Target
Format
Optimization
Retargeting
Appnext
Top Geo’sRu ?OSTargetFormatOptimizationRetargeting

IN, ID, RU, BR, US

yes

aOS

Geo, placements

Static, icon, OOBE

CPI

yes

Xiaomi
Top Geo’sRu ?OSTargetFormatOptimizationRetargeting

RU, IN, ID, BR, TR, EU

yes

aOS/GetApps/APK

Geo, interest, placements

Preinstall, static, icon, video, OOBE

CPI

yes

Huawei
Top Geo’sRu ?OSTargetFormatOptimizationRetargeting

RU, FR, DE, TR, SA, UAE, MX, PH, TH

yes

AppGallery

Geo, age, gender, interest, placements

Preinstall, static, icon, video, OOBE

CPI

yes

Transsion
Top Geo’sRu ?OSTargetFormatOptimizationRetargeting

Africa, PK, PH, BD, IN, RU

yes

aOS/PalmStore

Geo, placements

Preinstall, static, icon, video, OOBE

CPI

yes

OPPO
Top Geo’sRu ?OSTargetFormatOptimizationRetargeting

RU, CN, Asia, RU

yes

aOS/OppoAppMarket

Geo, placements

Preinstall, static, icon, video, OOBE

CPI

yes

Aura
Top Geo’sRu ?OSTargetFormatOptimizationRetargeting

WW

yes

aOS/APK

Geo, placements

Icon, OOBE

CPI

no

Apple search ads
Top Geo’sRu ?OSTargetFormatOptimizationRetargeting

WW

no

iOS

Geo, keywords

Icon

CPC

no

Universal App Campaign

Source
Top Geo’s
Ru ?
OS
Target
Format
Optimization
Retargeting
Google
Top Geo’sRu ?OSTargetFormatOptimizationRetargeting

WW

yes

aOS

Geo, keywords

Static, video

CPI, CPA, ROAS

yes

Yandex
Top Geo’sRu ?OSTargetFormatOptimizationRetargeting

RU, CIS

yes

iOS/aOS

Geo, keywords

Static, video

CPI, CPA, ROAS

yes

Microsoft ads
Top Geo’sRu ?OSTargetFormatOptimizationRetargeting

WW

no

iOS/aOS

Geo, keywords

Static, video

CPI, CPA

no

in-app

Source
Top Geo’s
Ru ?
OS
Target
Format
Optimization
Retargeting
Appnext
Top Geo’sRu ?OSTargetFormatOptimizationRetargeting

IN, ID, RU, BR, US

yes

aOS/altstore

Geo, placements

Static, video, icon

CPI

no

Mintegral
Top Geo’sRu ?OSTargetFormatOptimizationRetargeting

WW

yes

iOS/aOS/APK/altstore

Geo, age, gender, interest, placements

Static, video, icon

CPI, ROAS

no

Facemoji
Top Geo’sRu ?OSTargetFormatOptimizationRetargeting

RU, IN, ID, US, BR

yes

aOS

Geo, placements

Static, icon

CPI

no

ApkPure
Top Geo’sRu ?OSTargetFormatOptimizationRetargeting

SEA and India, Latam, MENA, Europe, USA

yes

aOS

Geo, placements

Static, icon

CPI

no

ShareIT
Top Geo’sRu ?OSTargetFormatOptimizationRetargeting

RU, CIS, Asia

yes

aOS/APK

Geo, placements

Static, icon

CPI, CPA

Yes(Xtend)

Unity
Top Geo’sRu ?OSTargetFormatOptimizationRetargeting

WW

yes

iOS/aOS

Geo, placements

Static, video

CPI, CPI, ROAS, Retention

no

ironSource
Top Geo’sRu ?OSTargetFormatOptimizationRetargeting

WW

yes

iOS/aOS

Geo, placements

Static, video

CPI, CPI, ROAS, Retention

no

AppLopvin
Top Geo’sRu ?OSTargetFormatOptimizationRetargeting

WW

yes

iOS/aOS

Geo, placements

Static, icon, video

CPI, CPA

no

Vungle
Top Geo’sRu ?OSTargetFormatOptimizationRetargeting

WW

yes

iOS/aOS

Geo, placements

Static, video

CPI, CPA, ROAS

no

Moloco
Top Geo’sRu ?OSTargetFormatOptimizationRetargeting

WW

yes

iOS/aOS

Geo, placement, os, Devise, language

Static, video

CPI, CPA, ROAS

yes

Smadex
Top Geo’sRu ?OSTargetFormatOptimizationRetargeting

WW

yes

iOS/aOS

Geo, interest, placements

Static, icon, video

CPM, CPI

no

Kayzen
Top Geo’sRu ?OSTargetFormatOptimizationRetargeting

WW

yes

iOS/aOS

Geo, placements

Static, video

CPM, CPC, CPI, CPA

yes

Hybe
Top Geo’sRu ?OSTargetFormatOptimizationRetargeting

WW

yes

iOS/aOS/APK

Geo, placement, Connection Type, Device Mode, Device Language

Static, icon, video

CPM, CPC, CPI, CPA

no