Sources map

Social, OEM, Universal App Campaign, In-App

Social

Source

Top Geo’s

Ru ?

OS

Target

Format

Optimization

Retargeting

TikTok

no *

iOS/aOS

Geo, age, gender, interest, placements

Static, video

CPI, CPA, ROAS

yes

Bigo

RU, US, BR, Asia

yes

iOS/aOS/APK/ altstore

Geo, age, gender, interest, placements

Static, video

CPI, CPA

SnapChat

no *

iOS/aOS

Geo, age, gender, interest, placements

Static, video

CPI, CPA, ROAS

yes

VK

RU, CIS

yes

iOS/aOS

Geo, age, gender, interest, keyword, placements

Static, video

CPI, CPA

yes

Kwai

Latam, ID, PK, MENA

iOS/aOS

Geo, age, gender, interest, placements

Static, video, icon

CPC, CPI, CPA

yes

TikTok

Top Geo’s

Ru ?

no *

iOS/aOS

Target

Geo, age, gender, interest, placements

Format

Static, video

Optimization

CPI, CPA, ROAS

Retargeting

yes

Bigo

Top Geo’s

RU, US, BR, Asia

Ru ?

yes

iOS/aOS/APK/ altstore

Target

Geo, age, gender, interest, placements

Format

Static, video

Optimization

CPI, CPA

Retargeting

SnapChat

Top Geo’s

Ru ?

no *

iOS/aOS

Target

Geo, age, gender, interest, placements

Format

Static, video

Optimization

CPI, CPA, ROAS

Retargeting

yes

VK

Top Geo’s

RU, CIS

Ru ?

yes

iOS/aOS

Target

Geo, age, gender, interest, keyword, placements

Format

Static, video

Optimization

CPI, CPA

Retargeting

yes

Kwai

Top Geo’s

Latam, ID, PK, MENA

Ru ?

iOS/aOS

Target

Geo, age, gender, interest, placements

Format

Static, video, icon

Optimization

CPC, CPI, CPA

Retargeting

yes

* Targeting is available for Russian-speaking users worldwide. Suitable for products not tied to a specific geographical location, such as social networks.

OEM

Source

Top Geo’s

Ru ?

OS/store

Target

Format

Optimization

Retargeting

Appnext

IN, ID, RU, BR, US

yes

aOS/altstores

Geo, placements

Static, icon, OOBE

CPI

yes

Xapads

RU, IN, SEA, MENA, EU, US, LATAM

yes

aOS/altstores

Geo, placements

Static, icon, OOBE

CPI

yes

Xiaomi

RU, IN, ID, BR, TR, EU

yes

aOS/ GetApps/APK

Geo, interest, placements

Preinstall, static, icon, video, OOBE

CPI

yes

Huawei

RU, FR, DE, TR, SA, UAE, MX, PH, TH

yes

AppGallery

Geo, age, gender, interest, placements

Preinstall, static, icon, video, OOBE

CPI

yes

Transsion

Africa, PK, PH, BD, IN, RU

yes

aOS/PalmStore

Geo, placements

Preinstall, static, icon, video, OOBE

CPI

yes

OPPO

RU, CN, Asia, RU

yes

aOS/ OppoAppMarket

Geo, placements

Preinstall, static, icon, video, OOBE

CPI

yes

Vivo

aOS/Vivo appmarket

Geo, placements

Icon

CPI

yes

Aura

yes

aOS/APK

Geo, placements

Icon, OOBE

CPI

Apple search ads

iOS

Geo, keywords

Icon

CPC

Lenovo

RU, EU, Latam, ASIA, US

yes

aOS, Lenovo store

Geo, placements

Icon

CPI

Appnext

Top Geo’s

IN, ID, RU, BR, US

Ru ?

yes

OS/store

aOS/altstores

Target

Geo, placements

Format

Static, icon, OOBE

Optimization

CPI

Retargeting

yes

Xapads

Top Geo’s

RU, IN, SEA, MENA, EU, US, LATAM

Ru ?

yes

OS/store

aOS/altstores

Target

Geo, placements

Format

Static, icon, OOBE

Optimization

CPI

Retargeting

yes

Xiaomi

Top Geo’s

RU, IN, ID, BR, TR, EU

Ru ?

yes

OS/store

aOS/ GetApps/APK

Target

Geo, interest, placements

Format

Preinstall, static, icon, video, OOBE

Optimization

CPI

Retargeting

yes

Huawei

Top Geo’s

RU, FR, DE, TR, SA, UAE, MX, PH, TH

Ru ?

yes

OS/store

AppGallery

Target

Geo, age, gender, interest, placements

Format

Preinstall, static, icon, video, OOBE

Optimization

CPI

Retargeting

yes

Transsion

Top Geo’s

Africa, PK, PH, BD, IN, RU

Ru ?

yes

OS/store

aOS/PalmStore

Target

Geo, placements

Format

Preinstall, static, icon, video, OOBE

Optimization

CPI

Retargeting

yes

OPPO

Top Geo’s

RU, CN, Asia, RU

Ru ?

yes

OS/store

aOS/ OppoAppMarket

Target

Geo, placements

Format

Preinstall, static, icon, video, OOBE

Optimization

CPI

Retargeting

yes

Vivo

Top Geo’s

Ru ?

OS/store

aOS/Vivo appmarket

Target

Geo, placements

Format

Icon

Optimization

CPI

Retargeting

yes

Aura

Top Geo’s

Ru ?

yes

OS/store

aOS/APK

Target

Geo, placements

Format

Icon, OOBE

Optimization

CPI

Retargeting

Apple search ads

Top Geo’s

Ru ?

OS/store

iOS

Target

Geo, keywords

Format

Icon

Optimization

CPC

Retargeting

Lenovo

Top Geo’s

RU, EU, Latam, ASIA, US

Ru ?

yes

OS/store

aOS, Lenovo store

Target

Geo, placements

Format

Icon

Optimization

CPI

Retargeting

Universal App Campaign

Source

Top Geo’s

Ru ?

OS/store

Target

Format

Optimization

Retargeting

Google

yes

aOS

Geo, keywords

Static, video

CPI, CPA, ROAS

yes

Yandex

RU, CIS

yes

iOS/aOS

Geo, keywords

Static, video

CPI, CPA, ROAS

yes

Microsoft ads

iOS/aOS

Geo, keywords

Static, video

CPI, CPA

Google

Top Geo’s

Ru ?

yes

OS/store

aOS

Target

Geo, keywords

Format

Static, video

Optimization

CPI, CPA, ROAS

Retargeting

yes

Yandex

Top Geo’s

RU, CIS

Ru ?

yes

OS/store

iOS/aOS

Target

Geo, keywords

Format

Static, video

Optimization

CPI, CPA, ROAS

Retargeting

yes

Microsoft ads

Top Geo’s

Ru ?

OS/store

iOS/aOS

Target

Geo, keywords

Format

Static, video

Optimization

CPI, CPA

Retargeting

in-app

Source

Top Geo’s

Ru ?

OS/store

Target

Format

Optimization

Retargeting

Appnext

IN, ID, RU, BR, US

yes

aOS/altstore

Geo, placements

Static, video, icon

CPI

yes

Mintegral

yes

iOS/aOS/APK/ altstore

Geo, age, gender, interest, placements

Static, video, icon

CPI, ROAS

Facemoji

RU, IN, ID, US, BR

yes

aOS

Geo, placements

Static, icon

CPI

yes

ApkPure

SEA and India, Latam, MENA, Europe, USA

yes

aOS

Geo, placements

Static, icon

CPI

ShareIT

RU, CIS, Asia

yes

aOS/APK

Geo, placements

Static, icon

CPI, CPA

Yes(Xtend)

Unity

yes

iOS/aOS

Geo, placements

Static, video

CPI, CPI, ROAS, Retention

ironSource

yes

iOS/aOS

Geo, placements

Static, video

CPI, CPI, ROAS, Retention

AppLopvin

yes

iOS/aOS

Geo, placements

Static, icon, video

CPI, CPA

Vungle

yes

iOS/aOS

Geo, placements

Static, video

CPI, CPA, ROAS

Moloco

yes

iOS/aOS

Geo, placement, os, Device, language

Static, video

CPI, CPA, ROAS

yes

Liftoff

yes

iOS/aOS

GEO, placement, os

Static, video

CPI, CPA, ROAS

yes

Jampp

yes

iOS/aOS

GEO, placement, os

Static, video

CPI, CPA, ROAS

yes

Smadex

yes

iOS/aOS

Geo, interest, placements

Static, icon, video

CPM, CPI

Kayzen

yes

iOS/aOS

Geo, placements

Static, video

CPM, CPC, CPI, CPA

yes

Hybe

yes

iOS/aOS/APK

Geo, placement, Connection Type, Device Mode, Device Language

Static, icon, video

CPM, CPC, CPI, CPA

Appnext

Top Geo’s

IN, ID, RU, BR, US

Ru ?

yes

OS/store

aOS/altstore

Target

Geo, placements

Format

Static, video, icon

Optimization

CPI

Retargeting

yes

Mintegral

Top Geo’s

Ru ?

yes

OS/store

iOS/aOS/APK/ altstore

Target

Geo, age, gender, interest, placements

Format

Static, video, icon

Optimization

CPI, ROAS

Retargeting

Facemoji

Top Geo’s

RU, IN, ID, US, BR

Ru ?

yes

OS/store

aOS

Target

Geo, placements

Format

Static, icon

Optimization

CPI

Retargeting

yes

ApkPure

Top Geo’s

SEA and India, Latam, MENA, Europe, USA

Ru ?

yes

OS/store

aOS

Target

Geo, placements

Format

Static, icon

Optimization

CPI

Retargeting

ShareIT

Top Geo’s

RU, CIS, Asia

Ru ?

yes

OS/store

aOS/APK

Target

Geo, placements

Format

Static, icon

Optimization

CPI, CPA

Retargeting

Yes(Xtend)

Unity

Top Geo’s

Ru ?

yes

OS/store

iOS/aOS

Target

Geo, placements

Format

Static, video

Optimization

CPI, CPI, ROAS, Retention

Retargeting

ironSource

Top Geo’s

Ru ?

yes

OS/store

iOS/aOS

Target

Geo, placements

Format

Static, video

Optimization

CPI, CPI, ROAS, Retention

Retargeting

AppLopvin

Top Geo’s

Ru ?

yes

OS/store

iOS/aOS

Target

Geo, placements

Format

Static, icon, video

Optimization

CPI, CPA

Retargeting

Vungle

Top Geo’s

Ru ?

yes

OS/store

iOS/aOS

Target

Geo, placements

Format

Static, video

Optimization

CPI, CPA, ROAS

Retargeting

Moloco

Top Geo’s

Ru ?

yes

OS/store

iOS/aOS

Target

Geo, placement, os, Device, language

Format

Static, video

Optimization

CPI, CPA, ROAS

Retargeting

yes

Liftoff

Top Geo’s

Ru ?

yes

OS/store

iOS/aOS

Target

GEO, placement, os

Format

Static, video

Optimization

CPI, CPA, ROAS

Retargeting

yes

Jampp

Top Geo’s

Ru ?

yes

OS/store

iOS/aOS

Target

GEO, placement, os

Format

Static, video

Optimization

CPI, CPA, ROAS

Retargeting

yes

Smadex

Top Geo’s

Ru ?

yes

OS/store

iOS/aOS

Target

Geo, interest, placements

Format

Static, icon, video

Optimization

CPM, CPI

Retargeting

Kayzen

Top Geo’s

Ru ?

yes

OS/store

iOS/aOS

Target

Geo, placements

Format

Static, video

Optimization

CPM, CPC, CPI, CPA

Retargeting

yes

Hybe

Top Geo’s

Ru ?

yes

OS/store

iOS/aOS/APK

Target

Geo, placement, Connection Type, Device Mode, Device Language

Format

Static, icon, video

Optimization

CPM, CPC, CPI, CPA

Retargeting