EN
Sources map
Social, OEM, Context, In-App
Social
Source
Top Geo’s
Ru ?
OS
Target
Format
Optimization
Retargeting
TikTok
Top Geo’sRu ?OSTargetFormatOptimizationRetargetingWW
no *
iOS/aOS
Geo, age, gender, interest, placements
Static, video
CPI, CPA, ROAS
yes
Bigo
Top Geo’sRu ?OSTargetFormatOptimizationRetargetingRU, US, BR, Asia
yes
iOS/aOS/APK/altstore
Geo, age, gender, interest, placements
Static, video
CPI, CPA
no
SnapChat
Top Geo’sRu ?OSTargetFormatOptimizationRetargetingWW
no *
iOS/aOS
Geo, age, gender, interest, placements
Static, video
CPI, CPA, ROAS
yes
VK
Top Geo’sRu ?OSTargetFormatOptimizationRetargetingRU, CIS
yes
iOS/aOS
Geo, age, gender, interest, keyword, placements
Static, video
CPI, CPA
yes
Kwai
Top Geo’sRu ?OSTargetFormatOptimizationRetargetingLatam, ID, PK, MENA
no
iOS/aOS
Geo, age, gender, interest, placements
Static, video, icon
CPC, CPI, CPA
yes
* Targeting is available for Russian-speaking users worldwide. Suitable for products not tied to a specific geographical location, such as social networks.
OEM
Source
Top Geo’s
Ru ?
OS
Target
Format
Optimization
Retargeting
Appnext
Top Geo’sRu ?OSTargetFormatOptimizationRetargetingIN, ID, RU, BR, US
yes
aOS
Geo, placements
Static, icon, OOBE
CPI
yes
Xiaomi
Top Geo’sRu ?OSTargetFormatOptimizationRetargetingRU, IN, ID, BR, TR, EU
yes
aOS/GetApps/APK
Geo, interest, placements
Preinstall, static, icon, video, OOBE
CPI
yes
Huawei
Top Geo’sRu ?OSTargetFormatOptimizationRetargetingRU, FR, DE, TR, SA, UAE, MX, PH, TH
yes
AppGallery
Geo, age, gender, interest, placements
Preinstall, static, icon, video, OOBE
CPI
yes
Transsion
Top Geo’sRu ?OSTargetFormatOptimizationRetargetingAfrica, PK, PH, BD, IN, RU
yes
aOS/PalmStore
Geo, placements
Preinstall, static, icon, video, OOBE
CPI
yes
OPPO
Top Geo’sRu ?OSTargetFormatOptimizationRetargetingRU, CN, Asia, RU
yes
aOS/OppoAppMarket
Geo, placements
Preinstall, static, icon, video, OOBE
CPI
yes
Aura
Top Geo’sRu ?OSTargetFormatOptimizationRetargetingWW
yes
aOS/APK
Geo, placements
Icon, OOBE
CPI
no
Apple search ads
Top Geo’sRu ?OSTargetFormatOptimizationRetargetingWW
no
iOS
Geo, keywords
Icon
CPC
no
Universal App Campaign
Source
Top Geo’s
Ru ?
OS
Target
Format
Optimization
Retargeting
WW
yes
aOS
Geo, keywords
Static, video
CPI, CPA, ROAS
yes
Yandex
Top Geo’sRu ?OSTargetFormatOptimizationRetargetingRU, CIS
yes
iOS/aOS
Geo, keywords
Static, video
CPI, CPA, ROAS
yes
Microsoft ads
Top Geo’sRu ?OSTargetFormatOptimizationRetargetingWW
no
iOS/aOS
Geo, keywords
Static, video
CPI, CPA
no
in-app
Source
Top Geo’s
Ru ?
OS
Target
Format
Optimization
Retargeting
Appnext
Top Geo’sRu ?OSTargetFormatOptimizationRetargetingIN, ID, RU, BR, US
yes
aOS/altstore
Geo, placements
Static, video, icon
CPI
no
Mintegral
Top Geo’sRu ?OSTargetFormatOptimizationRetargetingWW
yes
iOS/aOS/APK/altstore
Geo, age, gender, interest, placements
Static, video, icon
CPI, ROAS
no
Facemoji
Top Geo’sRu ?OSTargetFormatOptimizationRetargetingRU, IN, ID, US, BR
yes
aOS
Geo, placements
Static, icon
CPI
no
ApkPure
Top Geo’sRu ?OSTargetFormatOptimizationRetargetingSEA and India, Latam, MENA, Europe, USA
yes
aOS
Geo, placements
Static, icon
CPI
no
ShareIT
Top Geo’sRu ?OSTargetFormatOptimizationRetargetingRU, CIS, Asia
yes
aOS/APK
Geo, placements
Static, icon
CPI, CPA
Yes(Xtend)
Unity
Top Geo’sRu ?OSTargetFormatOptimizationRetargetingWW
yes
iOS/aOS
Geo, placements
Static, video
CPI, CPI, ROAS, Retention
no
ironSource
Top Geo’sRu ?OSTargetFormatOptimizationRetargetingWW
yes
iOS/aOS
Geo, placements
Static, video
CPI, CPI, ROAS, Retention
no
AppLopvin
Top Geo’sRu ?OSTargetFormatOptimizationRetargetingWW
yes
iOS/aOS
Geo, placements
Static, icon, video
CPI, CPA
no
Vungle
Top Geo’sRu ?OSTargetFormatOptimizationRetargetingWW
yes
iOS/aOS
Geo, placements
Static, video
CPI, CPA, ROAS
no
Moloco
Top Geo’sRu ?OSTargetFormatOptimizationRetargetingWW
yes
iOS/aOS
Geo, placement, os, Devise, language
Static, video
CPI, CPA, ROAS
yes
Smadex
Top Geo’sRu ?OSTargetFormatOptimizationRetargetingWW
yes
iOS/aOS
Geo, interest, placements
Static, icon, video
CPM, CPI
no
Kayzen
Top Geo’sRu ?OSTargetFormatOptimizationRetargetingWW
yes
iOS/aOS
Geo, placements
Static, video
CPM, CPC, CPI, CPA
yes
Hybe
Top Geo’sRu ?OSTargetFormatOptimizationRetargetingWW
yes
iOS/aOS/APK
Geo, placement, Connection Type, Device Mode, Device Language
Static, icon, video
CPM, CPC, CPI, CPA
no