Agency of new
mobile
marketing

Creating trends in the industry

Mobile Marketing OEM Web-promotion Rental of advertising platforms ASO Creative production

2LEADS
your reliable partnerin the world of
digital marketing

Performance Marketing —

is about
tangible results

Our performance-driven approach to digital marketing will help you achieve your business goals:

Clear Understanding of Efficiency

Performance marketing tools allow precise tracking of profitable advertising channels and identify weak spots down to the last dollar

Budget Optimization

Our performance agency relies on hard data, not detached hypotheses. Hence, the advertising budget is allocated optimally, yielding maximum returns in terms of customers and profit

Flexibility and Quick Response

The performance marketing approach enables us to respond sensitively and promptly to changing market demands. We increase our clients' profits while others are confused

Emphasis on Fast Results

Through concentration on conversions and sales, performance marketing quickly brings in new customers and revenue

Quite simple

Performance marketing

2Leads expertise

Outstanding results

We work with budgets starting from $2000.

Guarantee a personalized approach, crafting an individual strategy that will become a powerful tool for your business to maximize profits from every dollar invested in advertising.

What we offer:

Attracting hot leads

Deep analytics

Mobile app promotion

Production of high-converting
creatives

We understand that in business
promotion, the only thing that
matters is the ultimate revenue
— everything else is just empty
words. We work for results without
unnecessary sentimentality.

Attracting hot leads

We understand that in business
promotion, the only thing that
matters is the ultimate revenue
— everything else is just empty
words. We work for results without
unnecessary sentimentality.

I want to start promotion

Deep analytics

Advertising isn't delivering the desired
results? We assure you it's not about the
ad account settings. With the help of in-
depth analytics, we'll assist in identifying
the root cause of poor sales.

Get advice

Mobile app promotion

In this advertising segment, our specialists work
real magic, skillfully operating cutting-edge tools
that very few in the advertising market can even
use. We will achieve record-breaking downloads
through unique advertising strategies.

I need clients

Production of high-converting
creatives

Delivering your product effectively: half the
battle won. Our specialists know how to
combat banner blindness and effectively
convey the value of your service to the
customer.

Want new creatives

Why should you
choose our
performance marketing
agency?

2LEADS — a digital advertising agency that will pleasantly surprise you.
Some facts about us:

billion+

in revenue for clients our ad
campaigns have generated

successful cases

million

conversions in our clients' apps
and on their websites

specialists are dedicated
to your projects

Choose the best performance marketing tools

Mobile marketing

Your product or service – in every smartphone. We know all about mobile marketing! And we ...

Web promotion

Effective advertising for your business through key Russian (Yandex.Direct, AdGate, VK Ads...

OEM

Unique tools that enable leveraging traffic within Android-based smartphone interfaces, in...

ASO

Promotion of mobile apps to the TOP of the App Store and Google Play. A fail-safe way to m...

Creative production

We will create unique content for each platform. Your advertising won't go unnoticed. Capt...

Assistance with VED for Advertising Agencies

Services for paying foreign advertising networks for Russian legal entities....

Ad Platform Billing

Rent trustworthy accounts with a good history for launching ads on any Russian or internat...

Brand awareness | Media

Sequentially increasing brand recognition can boost sales by an average of 23%. We provide...

Mobile marketing

Your product or service – in every smartphone. We know all about mobile marketing! And we generously share our expertise in promoting client businesses.

Web promotion

Effective advertising for your business through key Russian (Yandex.Direct, AdGate, VK Ads, Unity Ads, BIGO Ads) and international channels (Google Ads, Facebook, TikTok, Twitter, Snapchat, Pinterest). Our in-depth analytics and powerful creative department are the main secrets behind your advertising's multiple returns.

OEM

Unique tools that enable leveraging traffic within Android-based smartphone interfaces, including pre-installing apps on new devices. OEM is an invaluable tool for business promotion in the face of exceedingly high competition for user attention.

ASO

Promotion of mobile apps to the TOP of the App Store and Google Play. A fail-safe way to make your app stand out against competitors.

Creative production

We will create unique content for each platform. Your advertising won't go unnoticed. Captivating creatives that are impossible to ignore. We hit the target precisely.

Assistance with VED for Advertising Agencies

Services for paying foreign advertising networks for Russian legal entities.

Ad Platform Billing

Rent trustworthy accounts with a good history for launching ads on any Russian or international advertising platforms. Expand your horizons with us. We'll handle the billing and account management for you.

Brand awareness | Media

Sequentially increasing brand recognition can boost sales by an average of 23%. We provide a comprehensive range of services, from marketing plan preparation to strategy implementation on advertising platforms.

Our partners

Expert articles on performance marketing

Certified partners / More than 7 years of experience / 20+ clients;

All

Food-tech

Betting

Games

Education

Banking

Geo services

Tools used:DSP, Huawei, Xiaomi

Goal:Acquire In-App first-order users in the mobile application

Period:2 months

ResultsOver 600 first orders monthly in line with the client's CAC KPI;
Optimization based on the metrics of the integrated anti-fraud system Adjust

Tools used:Huawei, In-App

Goal:Attracting users to In-App who place their first orders in the mobile application

Period:2 years

ResultsOver 1000 first-time orders monthly in accordance with the client’s CAC KPI;
CR(Click/Install) > 0,1%;
Optimization based on the metrics of the built-in anti-fraud system Adjust

Tools used:Google Ads

Goal:Acquire a new audience to the product increasing the average time spent;|br|Within client's benchmarks, CPA for 30 minutes of a user presence on the site

Period:15.02-01.04

ResultsAttracted 22,000 new users within KPI parameters;
Reduced CPA by more than 3.5 times in search network campaigns: from $0.4 to $0.11

Tools used:Yandex Direct, Google Ads

Goal:Increase the number of psychological courses applications

Period:23.06-10.10

ResultsAttracted 458 new applications with an average CPL of 795.33 ₽;
Lowest CPL was 152.29 ₽;
Achieved a CR of 3.94% from click to application

Tools used:Huawei, XapAds, Hybe, Unity

Goal:Attracting In-App users who make first-time deposits

Period:10 months

ResultsOver 500 FTDs monthly;
Optimization of traffic quality and reduction of fraud indicators. Reducing high and middle fraud metrics according to the FraudScore analytics system.

Tools used:In-app, Google Ads

Goal:Achieve 30d ROAS KPI

Period:4 months

ResultsKPI - 150% ROAS on 30d;
7,000 installs in 3 weeks;
Closely monitored the client’s ROI on ad placements and scaled only high-quality In-App sources, successfully optimized against fraud

Tools used:In-App, TikTok, DSP

Goal:Achieving client benchmarks for in-game purchase conversion;|br|Meeting KPIs for the profitability of the acquired traffic

Period:2 months

Results- Evolved Tiktok through ROAS optimization
of KPI;
D14 ROAS - 85%

Tools used:Google Ads, TikTok, DSP

Goal:Increase the active audience of the app through RR (Retention Rate) optimization;|br|Decrease the cost of the first-time in-app purchase

Period:6 months

ResultsA 1.5-fold reduction in CPA for subscription sign-ups in the first month of optimization;
Weekly development and updating of the creative part of the advertising campaign

Tools used:In-App

Goal:Attracting new users for the trial version of the product;|br|Meeting the hard KPI on CR for subscription sign-ups after the trial ends

Period:3 months

ResultsAttracting up to 150 trials monthly within the Hard KPI with a trend towards growth;
A 15% month-on-month volume increase due to optimization and experimentation with creatives

Tools used:In-App

Goal:Acquire users to the app to apply for a range of banking products (credit, debit) within the quality and CR for application submission requirements

Period:2 years

ResultsOver 600 Tinkoff Black debit cards issued monthly on iOS;
Over 4% conversion from installation to application with a CR click/installs rate of 48%

Tools used:Yandex Direct

Goal:Increase the number of applications for credit card issuance

Period:16 days

ResultsAttracted 35 credit card applications with an average CPL of 500₽;
Lowest CPL was 176₽

Tools used:Xiaomi; DSP, NativeX (iOS)

Goal:Acquire new users with a high conversion rate to the target action within the first week after installation; KPIs for RR d7 and d14 were set

Period:1 year

ResultsOver 30,000 installs with strong performance in target event metrics;
Use of a new type of creative communication to increase engagement with the product's functional features

Tools used:programmatic DSP

Goal:Brand performance campaign with a VTR (View Through Rate) KPI of no less than 70% for promotional videos

Period:27.04- 27.05

ResultsNumber of video views: 2,300,000;
Average VTR of 78.4%;
64 applications received