OEM advertising: Smartphone
manufacturers advertising

We will develop an individual plan that will take into account your business’ defining features and help achieve maximum results

— 20+ clients

— Certified partners

— Over 2 years of experience with OEM channels

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Why OEM advertising is the new trend

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What is OEM?

Original Equipment Manufacturer —

In marketing, this advertising method means promoting ads through smartphone manufacturers.

This is the way to expand your audience and drive your business visibility.

Integrate your ads and brand materials into the leading smartphone manufacturers pre-installed OS 1
Establish a strong bond with you audience and increase your brand awareness with a powerful arketing channel2
Gain market advantage over your competition3

Promotional tools

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User acquisition in smartphone manufacturer’s products 

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Manufacturer’s pre-installs 

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Cloud pre-installs

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In-house app network with integrated SDK

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Splash

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Banner in theme

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Banner in browser

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Banner in other media

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Audio ad

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Native ad

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Icon recommendation

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Icon recommendation:
Browser

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Push notification

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AppAdvisor

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Main page

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Key search words

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Recommended applications

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Category rating

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Splash screen

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Banner

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Video for reward

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Fullscreen advertising

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Native advertising

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Smart-banner

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Advertising in finding apps

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Advertising in news feed

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Search by keywords

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Category shopping

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Brand zone

We are certified partners

The following formats can only be used through certified partners:

MiAds

Payment Model: CPC & CPI

Download presentation Xiaomiarrow
MiAds

Payment Model: CPC & CPI

Download presentation Huaweiarrow
MiAds

Payment Model: CPC & CPI

Why OEM?

1

Target audience growth

2

Lower user acquisition costs

3

Unique ad formats

4

Fraud-free advertising

1,3 Billion

active users monthly between
all our company-partners

872 Million

devices from top-10 smartphone manufacturers
supplied in 2022, excluding Apple

53 %

of Xiaomi, Huawei, Vivo, Oppo and Samsung smartphones are supplied to the world market - all of them have their own OS ecosystems that can be used as advertising spaces

Expert articles on performance marketing

Certified partners/ More than 7 years of experience / 20+ clients
All
Food-tech
Betting
Games
Education
Banking
Geo services
Tools used:DSP, Huawei, Xiaomi
Goal:Acquire In-App first-order users in the mobile application
Period:2 months
ResultsOver 600 first orders monthly in line with the client's CAC KPI;
Optimization based on the metrics of the integrated anti-fraud system Adjust
Tools used:Huawei, In-App
Goal:Attracting users to In-App who place their first orders in the mobile application
Period:2 years
ResultsOver 1000 first-time orders monthly in accordance with the client’s CAC KPI;
CR(Click/Install) > 0,1%;
Optimization based on the metrics of the built-in anti-fraud system Adjust
Tools used:Google Ads
Goal:Acquire a new audience to the product increasing the average time spent;|br|Within client's benchmarks, CPA for 30 minutes of a user presence on the site
Period:15.02-01.04
ResultsAttracted 22,000 new users within KPI parameters;
Reduced CPA by more than 3.5 times in search network campaigns: from $0.4 to $0.11
Tools used:Yandex Direct, Google Ads
Goal:Increase the number of psychological courses applications
Period:23.06-10.10
ResultsAttracted 458 new applications with an average CPL of 795.33 ₽;
Lowest CPL was 152.29 ₽;
Achieved a CR of 3.94% from click to application
Tools used:Huawei, XapAds, Hybe, Unity
Goal:Attracting In-App users who make first-time deposits
Period:10 months
ResultsOver 500 FTDs monthly;
Optimization of traffic quality and reduction of fraud indicators. Reducing high and middle fraud metrics according to the FraudScore analytics system.
Tools used:In-app, Google Ads
Goal:Achieve 30d ROAS KPI
Period:4 months
ResultsKPI - 150% ROAS on 30d;
7,000 installs in 3 weeks;
Closely monitored the client’s ROI on ad placements and scaled only high-quality In-App sources, successfully optimized against fraud
Tools used:In-App, TikTok, DSP
Goal:Achieving client benchmarks for in-game purchase conversion;|br|Meeting KPIs for the profitability of the acquired traffic
Period:2 months
Results- Evolved Tiktok through ROAS optimization
of KPI;
D14 ROAS - 85%
Tools used:Google Ads, TikTok, DSP
Goal:Increase the active audience of the app through RR (Retention Rate) optimization;|br|Decrease the cost of the first-time in-app purchase
Period:6 months
ResultsA 1.5-fold reduction in CPA for subscription sign-ups in the first month of optimization;
Weekly development and updating of the creative part of the advertising campaign
Tools used:In-App
Goal:Attracting new users for the trial version of the product;|br|Meeting the hard KPI on CR for subscription sign-ups after the trial ends
Period:3 months
ResultsAttracting up to 150 trials monthly within the Hard KPI with a trend towards growth;
A 15% month-on-month volume increase due to optimization and experimentation with creatives
Tools used:In-App
Goal:Acquire users to the app to apply for a range of banking products (credit, debit) within the quality and CR for application submission requirements
Period:2 years
ResultsOver 600 Tinkoff Black debit cards issued monthly on iOS;
Over 4% conversion from installation to application with a CR click/installs rate of 48%
Tools used:Yandex Direct
Goal:Increase the number of applications for credit card issuance
Period:16 days
ResultsAttracted 35 credit card applications with an average CPL of 500₽;
Lowest CPL was 176₽
Tools used:Xiaomi; DSP, NativeX (iOS)
Goal:Acquire new users with a high conversion rate to the target action within the first week after installation; KPIs for RR d7 and d14 were set
Period:1 year
ResultsOver 30,000 installs  with strong performance in target event metrics;
Use of a new type of creative communication to increase engagement with the product's functional features
Tools used:programmatic DSP
Goal:Brand performance campaign with a VTR (View Through Rate) KPI of no less than 70% for promotional videos
Period:27.04- 27.05
ResultsNumber of video views: 2,300,000;
Average VTR of 78.4%;
64 applications received

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