OEM advertising: Smartphone
manufacturers advertising

We will develop an individual plan that will take into account your business’ defining features and help achieve maximum results

— 20+ clients

— Certified partners

— Over 2 years of experience with OEM channels

Why OEM advertising is the new trend

What is OEM?

Original Equipment Manufacturer —

In marketing, this advertising method means promoting ads through smartphone manufacturers.

This is the way to expand your audience and drive your business visibility.

Integrate your ads and brand materials into the leading smartphone manufacturers pre-installed OS 1

Establish a strong bond with you audience and increase your brand awareness with a powerful arketing channel2

Gain market advantage over your competition3

Promotional tools

User acquisition in smartphone manufacturer’s products

Manufacturer’s pre-installs

Cloud pre-installs

In-house app network with integrated SDK

Splash

Banner in theme

Banner in browser

Banner in other media

Audio ad

Native ad

Icon recommendation

Icon recommendation:
Browser

Push notification

AppAdvisor

Main page

Key search words

Recommended applications

Category rating

Splash screen

Banner

Video for reward

Fullscreen advertising

Native advertising

Smart-banner

Advertising in finding apps

Advertising in news feed

Search by keywords

Category shopping

Brand zone

We are certified partners

The following formats can only be used through certified partners:

Payment Model: CPC & CPI

Download presentation Xiaomi

Payment Model: CPC & CPI

Download presentation Huawei

Payment Model: CPC & CPI

Why OEM?

Target audience growth

through bigger total audience outreach

Lower user acquisition costs

in comparison to Apple’s and Google’s app markets

Unique ad formats

that the audience is not tired of yet

Fraud-free advertising

as manufacturers thoroughly check the purity of their software

1,3 Billion

active users monthly between
all our company-partners

872 Million

devices from top-10 smartphone manufacturers
supplied in 2022, excluding Apple

53 %

of Xiaomi, Huawei, Vivo, Oppo and Samsung smartphones are supplied to the world market - all of them have their own OS ecosystems that can be used as advertising spaces

Expert articles on performance marketing

Certified partners/ More than 7 years of experience / 20+ clients

All

Food-tech

Betting

Games

Education

Banking

Geo services

Tools used:DSP, Huawei, Xiaomi

Goal:Acquire In-App first-order users in the mobile application

Period:2 months

ResultsOver 600 first orders monthly in line with the client's CAC KPI;
Optimization based on the metrics of the integrated anti-fraud system Adjust

Tools used:Huawei, In-App

Goal:Attracting users to In-App who place their first orders in the mobile application

Period:2 years

ResultsOver 1000 first-time orders monthly in accordance with the client’s CAC KPI;
CR(Click/Install) > 0,1%;
Optimization based on the metrics of the built-in anti-fraud system Adjust

Tools used:Google Ads

Goal:Acquire a new audience to the product increasing the average time spent;|br|Within client's benchmarks, CPA for 30 minutes of a user presence on the site

Period:15.02-01.04

ResultsAttracted 22,000 new users within KPI parameters;
Reduced CPA by more than 3.5 times in search network campaigns: from $0.4 to $0.11

Tools used:Yandex Direct, Google Ads

Goal:Increase the number of psychological courses applications

Period:23.06-10.10

ResultsAttracted 458 new applications with an average CPL of 795.33 ₽;
Lowest CPL was 152.29 ₽;
Achieved a CR of 3.94% from click to application

Tools used:Huawei, XapAds, Hybe, Unity

Goal:Attracting In-App users who make first-time deposits

Period:10 months

ResultsOver 500 FTDs monthly;
Optimization of traffic quality and reduction of fraud indicators. Reducing high and middle fraud metrics according to the FraudScore analytics system.

Tools used:In-app, Google Ads

Goal:Achieve 30d ROAS KPI

Period:4 months

ResultsKPI - 150% ROAS on 30d;
7,000 installs in 3 weeks;
Closely monitored the client’s ROI on ad placements and scaled only high-quality In-App sources, successfully optimized against fraud

Tools used:In-App, TikTok, DSP

Goal:Achieving client benchmarks for in-game purchase conversion;|br|Meeting KPIs for the profitability of the acquired traffic

Period:2 months

Results- Evolved Tiktok through ROAS optimization
of KPI;
D14 ROAS - 85%

Tools used:Google Ads, TikTok, DSP

Goal:Increase the active audience of the app through RR (Retention Rate) optimization;|br|Decrease the cost of the first-time in-app purchase

Period:6 months

ResultsA 1.5-fold reduction in CPA for subscription sign-ups in the first month of optimization;
Weekly development and updating of the creative part of the advertising campaign

Tools used:In-App

Goal:Attracting new users for the trial version of the product;|br|Meeting the hard KPI on CR for subscription sign-ups after the trial ends

Period:3 months

ResultsAttracting up to 150 trials monthly within the Hard KPI with a trend towards growth;
A 15% month-on-month volume increase due to optimization and experimentation with creatives

Tools used:In-App

Goal:Acquire users to the app to apply for a range of banking products (credit, debit) within the quality and CR for application submission requirements

Period:2 years

ResultsOver 600 Tinkoff Black debit cards issued monthly on iOS;
Over 4% conversion from installation to application with a CR click/installs rate of 48%

Tools used:Yandex Direct

Goal:Increase the number of applications for credit card issuance

Period:16 days

ResultsAttracted 35 credit card applications with an average CPL of 500₽;
Lowest CPL was 176₽

Tools used:Xiaomi; DSP, NativeX (iOS)

Goal:Acquire new users with a high conversion rate to the target action within the first week after installation; KPIs for RR d7 and d14 were set

Period:1 year

ResultsOver 30,000 installs with strong performance in target event metrics;
Use of a new type of creative communication to increase engagement with the product's functional features

Tools used:programmatic DSP

Goal:Brand performance campaign with a VTR (View Through Rate) KPI of no less than 70% for promotional videos

Period:27.04- 27.05

ResultsNumber of video views: 2,300,000;
Average VTR of 78.4%;
64 applications received