2Leads - Performance marketing agency

CREATIVE

PRODUCTION

Development of promotional materials for banner, native and video advertising
Working through non-standard creative formats (HTML5, 360)
Video production of turnkey materials (from the preparation of the idea to the final shooting)

TikTok

360°

Preparing a turnkey strategy for your brand in TikTok
Consulting and support for auction and media placements
Creative Production

IN-HOUSE

USER

ACQUISITION

Buying traffic from TikTok / Google Ads / Yandex / Snapchat / BigoAds
Source optimization within client KPIs
Unconventional buying channels: OEM (Xiaomi, Huawei, Samsung)
Apple Search Ads

ASO

App Store Optimization

Promoting to TOP by category/key words
Textual and visual optimization of an app in the store
A/B-testing
Monitoring of top list and reviews

BRAND

AWARENESS |

MEDIA

Development and implementation of media formats on TikTok (challenges, first screens, special formats)
Implementation of activities according to CPC / CPM / CPV models
Post-click optimization
Free creatives production
DSP

IN-APP

USER

ACQUISITION

In-App
More than 50 in-app sources from popular SSP (direct acquisition/residual traffic)
Media buying from premium-sources: Unity, AppNext, Applovin, Vungle, IronSource and others
Traffic optimization according to fraud-metrics
Ad auction and media publications consulting and support

>01

NDA Crypto

- Result: Growth of first time users, going thorough KYC and opening accounts

>02

Grapherex

Result: More than 2000 user registrations in MVP, creating registrations and KYC of wallets in the product

>03

UnDosTres

Result: More than 3k first payment events during the first month with further scaling

>04

Autodoc

Goals: Unique mobile app user growth within KPI of CAC and ROAS

Result: More than 5,000 new purchases. (M2M volume and metrics growth of 25-30%)

>05

Fonbet

Goals: Attracting new users to make first-time deposits in-app

Result: More than 500 first-time deposits every month. Traffic optimization according to Fraud- Prevention metrics from FraudStore system (decreasing high and mid level installs)

>06

Borzo

Goals: Engaging new users to fill out registrations and first-time orders in the mobile app

Result: More than 300 first-time orders monthly within client's KPI Assisted Installs < 50% Fraud KPI’s: <25% installs according to Post-Attributed Fraud

>07

Robocash

Goals: Monthly volume growth of in-app first-time deposits

Result: More than 4,000 first-time loans compliant within the client's K

>08

NDA Gaming

Goals: Meeting ROAS KPI of 30d

Result: KPI ROAS 150% on Day 30 Volume: 7,000 installs in three weeks We keep close track of clients ROI and stick with the most competitive in-app sources, while also successfully optimizing fraud

>09

MatureDating

Goals: Increasing the number of new installs within KPI CR from registration to first purchase.

Result: More than 1,500 new installs a month within KPI and further monthly 10% growth. Installs (daily): 60

>10

IntellectoKids Learning Games

Goals: Attracting users to apply for a trial period within hard KPI purchase CR

Result: More than 350 trial applications within hard KPI and a tendency to grow. Volume growth of 15% from month to month by optimization and trying out different creatives.

>11

MoneyMan

Goals of the Advertising Campaign:
Attracting users to take out a first-time in-app microloan.

Results: x2 conversion growth from app installation to target user in the sales funnel. The growth is achieved by traffic optimization through minimizing fraud installation rate (according to CTIT, Assisted, Installs, CR Click/Install, Protect360)

>12

NDA Foodtech

Goals of the Advertising Campaign:
Attracting new users to place first-time in-app orders

Results: More than 200,000 unique first-time orders within KPIs according to CAC

>13