Lang

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01

2LEADS

PERFORMANCE

MARKETING AGENCY

100+ CUSTOMERS
300+ SUCCESS STORIES

02

CREATIVE

PRODUCTION

  • Development of promotional materials for banner, native and video advertising
  • Working through non-standard creative formats (HTML5, 360)
  • Video production of turnkey materials (from the preparation of the idea to the final shooting)
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TikTok

360°

  • Preparing a turnkey strategy for your brand in TikTok
  • Consulting and support for auction and media placements
  • Creative Production
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IN-HOUSE

USER

ACQUISITION

  • Buying traffic from TikTok / Google Ads / Yandex / Snapchat / BigoAds
  • Source optimization within client KPIs
  • Unconventional buying channels: OEM (Xiaomi, Huawei, Samsung)
  • Apple Search Ads
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ASO

App Store Optimization

  • Promoting to TOP by category/key words
  • Textual and visual optimization of an app in the store
  • A/B-testing
  • Monitoring of top list and reviews
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BRAND

AWARENESS |

MEDIA

  • Development and implementation of media formats on TikTok (challenges, first screens, special formats)
  • Implementation of activities according to CPC / CPM / CPV models
  • Post-click optimization
  • Free creatives production
  • DSP
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IN-APP

USER

ACQUISITION

  • In-App
  • More than 50 in-app sources from popular SSP (direct acquisition/residual traffic)
  • Media buying from premium-sources: Unity, AppNext, Applovin, Vungle, IronSource and others
  • Traffic optimization according to fraud-metrics
  • Ad auction and media publications consulting and support
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03

>01
e-commerce
CR from 1 to 10+%

Creatives

Goals of the Advertising Campaign:
Increase of unique in-app purchases within KPIs according to CAC and ROAS

Results: More than 5,000 new purchases (M2M volume and metrics growth +25-30%)
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>02
finance
М2М incr. 25%

Creatives

Goals of the Advertising Campaign:
Monthly volume growth of first-time in-app loans

Results: More than 4,000 first-time loans within the existing KPIs
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>03
betting

Creatives

Goals of the Advertising Campaign:
Growth of new users making their first-time deposit in-app

Results: More than 25,000 new users placing deposits within KPIs from traffic channels
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>04
finance
CTR > 1,7%

Creatives

Goals of the Advertising Campaign:
Attracting users to take out a first-time in-app microloan.

Results: x2 conversion growth from app installation to target user in the sales funnel. The growth is achieved by traffic optimization through minimizing fraud installation rate (according to CTIT, Assisted, Installs, CR Click/Install, Protect360)
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>05
foodtech
CR from 8% to 35%

Creatives

Goals of the Advertising Campaign:
Attracting new users to place first-time in-app orders

Results: More than 200,000 unique first-time orders within KPIs according to CAC
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>06
betting
x2 Conversions

Creatives

Goals of the Advertising Campaign:
Growth of new registered users making their first-time deposit in-app

Results: More than 25,000 new registrations placing deposits within KPIs according to CRR and CPA per FTD
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>07
e-commerce
CR from 5% to 18%

Creatives

Goals of the Advertising Campaign:
Increase of in-app purchases within KPIs according to install-registration funnel

Results: More than 15,000 new purchases, more than 70,000 unique registrations
+

04

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06

Moscow

Bolshoy Karetny per., 11

phone: +7 (499) 705 2162

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