2Leads - Performance marketing agency

CREATIVE

PRODUCTION

Development of promotional materials for banner, native and video advertising
Working through non-standard creative formats (HTML5, 360)
Video production of turnkey materials (from the preparation of the idea to the final shooting)

TikTok

360°

Preparing a turnkey strategy for your brand in TikTok
Consulting and support for auction and media placements
Creative Production

IN-HOUSE

USER

ACQUISITION

Buying traffic from TikTok / Google Ads / Yandex / Snapchat / BigoAds
Source optimization within client KPIs
Unconventional buying channels: OEM (Xiaomi, Huawei, Samsung)
Apple Search Ads

ASO

App Store Optimization

Promoting to TOP by category/key words
Textual and visual optimization of an app in the store
A/B-testing
Monitoring of top list and reviews

BRAND

AWARENESS |

MEDIA

Development and implementation of media formats on TikTok (challenges, first screens, special formats)
Implementation of activities according to CPC / CPM / CPV models
Post-click optimization
Free creatives production
DSP

IN-APP

USER

ACQUISITION

In-App
More than 50 in-app sources from popular SSP (direct acquisition/residual traffic)
Media buying from premium-sources: Unity, AppNext, Applovin, Vungle, IronSource and others
Traffic optimization according to fraud-metrics
Ad auction and media publications consulting and support

>01

e-commerce

CR from 1 to 10+%

Creatives

Goals of the Advertising Campaign:
Increase of unique in-app purchases within KPIs according to CAC and ROAS

Results: More than 5,000 new purchases (M2M volume and metrics growth +25-30%)

>02

finance

М2М incr. 25%

Creatives

Goals of the Advertising Campaign:
Monthly volume growth of first-time in-app loans

Results: More than 4,000 first-time loans within the existing KPIs

>03

betting

Creatives

Goals of the Advertising Campaign:
Growth of new users making their first-time deposit in-app

Results: More than 25,000 new users placing deposits within KPIs from traffic channels

>04

finance

CTR > 1,7%

Creatives

Goals of the Advertising Campaign:
Attracting users to take out a first-time in-app microloan.

Results: x2 conversion growth from app installation to target user in the sales funnel. The growth is achieved by traffic optimization through minimizing fraud installation rate (according to CTIT, Assisted, Installs, CR Click/Install, Protect360)

>05

foodtech

CR from 8% to 35%

NDA FOODTECH

Creatives

Goals of the Advertising Campaign:
Attracting new users to place first-time in-app orders

Results: More than 200,000 unique first-time orders within KPIs according to CAC

>06

betting

x2 Conversions

NDA BETTING

Creatives

Goals of the Advertising Campaign:
Growth of new registered users making their first-time deposit in-app

Results: More than 25,000 new registrations placing deposits within KPIs according to CRR and CPA per FTD

>07

e-commerce

CR from 5% to 18%

Creatives

Goals of the Advertising Campaign:
Increase of in-app purchases within KPIs according to install-registration funnel

Results: More than 15,000 new purchases, more than 70,000 unique registrations