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2LEADS

PERFORMANCE

MARKETING AGENCY

100+ CUSTOMERS
300+ SUCCESS STORIES
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Home Services Cases

02

CREATIVE

PRODUCTION

  • Development of promotional materials for banner, native and video advertising
  • Working through non-standard creative formats (HTML5, 360)
  • Video production of turnkey materials (from the preparation of the idea to the final shooting)
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TikTok

360°

  • Preparing a turnkey strategy for your brand in TikTok
  • Consulting and support for auction and media placements
  • Creative Production
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IN-HOUSE

USER

ACQUISITION

  • Buying traffic from TikTok / Google Ads / Yandex / Snapchat / BigoAds
  • Source optimization within client KPIs
  • Unconventional buying channels: OEM (Xiaomi, Huawei, Samsung)
  • Apple Search Ads
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ASO

App Store Optimization

  • Promoting to TOP by category/key words
  • Textual and visual optimization of an app in the store
  • A/B-testing
  • Monitoring of top list and reviews
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BRAND

AWARENESS |

MEDIA

  • Development and implementation of media formats on TikTok (challenges, first screens, special formats)
  • Implementation of activities according to CPC / CPM / CPV models
  • Post-click optimization
  • Free creatives production
  • DSP
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IN-APP

USER

ACQUISITION

  • In-App
  • More than 50 in-app sources from popular SSP (direct acquisition/residual traffic)
  • Media buying from premium-sources: Unity, AppNext, Applovin, Vungle, IronSource and others
  • Traffic optimization according to fraud-metrics
  • Ad auction and media publications consulting and support
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03

>01
BTC wallet



- Result: Growth of first time users, going thorough KYC and opening accounts
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>02
Crypto
CR от 1 до 10+%



Result: More than 2000 user registrations in MVP, creating registrations and KYC of wallets in the product
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>03



Result: More than 3k first payment events during the first month with further scaling
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>04

Goals: Unique mobile app user growth within KPI of CAC and ROAS

Result: More than 5,000 new purchases. (M2M volume and metrics growth of 25-30%)
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>05

Goals: Monthly volume growth of in-app first-time deposits

Result: More than 4,000 first-time loans compliant within the client's K
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>06

Goals: Engaging new users to fill out registrations and first-time orders in the mobile app

Result: More than 300 first-time orders monthly within client's KPI Assisted Installs < 50% Fraud KPI’s: <25% installs according to Post-Attributed Fraud
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>07

Goals: Attracting new users to make first-time deposits in-app

Result: More than 500 first-time deposits every month. Traffic optimization according to Fraud- Prevention metrics from FraudStore system (decreasing high and mid level installs)
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>08

Goals: Meeting ROAS KPI of 30d

Result: KPI ROAS 150% on Day 30 Volume: 7,000 installs in three weeks We keep close track of clients ROI and stick with the most competitive in-app sources, while also successfully optimizing fraud
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>09

Goals: Increasing the number of new installs within KPI CR from registration to first purchase.

Result: More than 1,500 new installs a month within KPI and further monthly 10% growth. Installs (daily): 60
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>10

Goals: Attracting users to apply for a trial period within hard KPI purchase CR

Result: More than 350 trial applications within hard KPI and a tendency to grow. Volume growth of 15% from month to month by optimization and trying out different creatives.
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>11
Horoscope, Aura & Card Reading

Goals:

Result: more than 300 subscription events monthly
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>12

Goals of the Advertising Campaign:
Growth of new users making their first-time deposit in-app

Results: More than 25,000 new users placing deposits within KPIs from traffic channels
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>13
finance
CTR > 1,7%

Goals of the Advertising Campaign:
Attracting users to take out a first-time in-app microloan.

Results: x2 conversion growth from app installation to target user in the sales funnel. The growth is achieved by traffic optimization through minimizing fraud installation rate (according to CTIT, Assisted, Installs, CR Click/Install, Protect360)
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>14
foodtech
CR от 8% до 35%

Goals of the Advertising Campaign:
Attracting new users to place first-time in-app orders

Results: More than 200,000 unique first-time orders within KPIs according to CAC
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