Lang

ENG RU

01

DSP 2leads

Programmatic – is a platform
that will take your ads to the next level.

02

Why 2LEADS DSP is unique

26

SSP

80 000

platforms

10 000

views per second available

Optimizations for deeper goals of the whole funnel

Traffic buying along CPM | CPC | CPV | CPS and other.

Campaign ML

Brand-Safety - exclusion of publications next to inappropriate content that can harm your brand. Using White & Black lists.

Tell your potential clients about your product

03

Creatives formats

Increase campaign effectiveness by testing
different formats and creatives.

HTML 5
In-stream / Out-stream
Rewarded
In-feed
In-feed-interactive
Interactive video
Graphic banner (jpg, png, gif)
Interactive banner (fullscreen interactive)
HTML 5
In-stream / Out-stream
Rewarded
In-feed
In-feed-interactive
Interactive video
Graphic banner(jpg, png, gif)
Interactive banner (fullscreen interactive)

04

Working with 2LEADS
is easy and lucrative

Convenient form of payment

Client manager that will curate all steps of the project

Unique approach of semantic core collection and analysis to boost campaign efficiency

Key client’s KPI oriented

Assistance in preparing creatives of any format

Detailed report throughout the duration of the campaign

Brand-Safety - publications in white quality platforms only, we are also able to publish according to white & black lists

05

Cases

Real Estate
Moscow, St Petersburg
Video

Target

Beauty and Health | Family |
Entertainment

Duration

2 weeks

Total views count:

4 500 000

CTR:

0,69%

Result:

Viewability 60%, VTR - 75%, cross-outreach 1 638 892

Auto
Russia
Banner

Target

Auto | Entertainment

Duration

2 weeks

Total clicks count:

20 000

CTR:

0,82%

Result:

br 67%, average time spent on website 45 sec,
1,3 Pages Per Session (within client’s KPI)

Food
Moscow, St Petersburg + million-plus cities
Banner

Target

Food and Drink

Duration

1 month

Total views count:

3 750 000

CTR:

0,7%

Результат:

viewability 65%, more than 1 459 000 users outreach

Banking
Russia
Video

Target

Finance, Economy, White list

Duration

2 weeks

Total view count:

1 300 000

Video duration:

20 sec

VTR:

80%

Result:

473 927 unique users outreach

FMCG
Russia
Banner

Target

Female (21-44) | Interests Home and Family| Shopping |
Using WhiteList in equivalent topics

Duration

3 weeks

Total clicks count :

15 000

Reject rate:

55% (according to Google Analytics), 0,8% CR per purchase

Education
RF (million-plus cities)
Banner

Target

Female (30-50) | Interests Home and family |
Using WhiteList in equivalent topics

Duration

1 month

Total click count:

50 000

Reject rate:

45% (according to Google Analytics), 3 Pages Per Session, average time spent on website 1 min 25 sec

06

Make a request

At least 2 characters

At least 6 characters

At least 2 characters

Application sent!

Moscow

Bolshoy Karetny per., 11

phone: +7 (499) 705 2162